Marketing Mindset When Times are Tough

When the economy gets tough, an ironic thing happens... people stop marketing their business and services. We call it ironic because now is the best time to ramp up your marketing, not cut back on it. WeI'll bet that you, too, are tempted to scale back on your marketing activities. When you're in unchartered waters, it's a natural reaction to do what everyone is doing. If you're new to business, and you see all your competitors cutting back on marketing, you automatically assume that's the right thing to do.

And marketing when times are tough can feel just plain ol' "icky". You see people around you struggling, you hear about job layoffs and house foreclosures and constant doom and gloom, and it feels a little weird to ask people to do business with you.  But that's because you're looking at marketing wrong. Instead of a "you give me money" attitude, you need to adopt an "I give you value" attitude.

Exhibitors can request the vendor registration form and follow instructions provided within to submit their registration and payment. Or simply use the provided pay online option above to pay by credit card via Paypal.

We do all the work you get the customers

• No refunds after July 27th, 2009.  In the event of event of extreme circumstances leading to cancellation after July 27th we will charge a 50% refund to cover our costs .
  

         * Refund policy is NOT  negotiable

• The geographic location of your computer has been determined and recorded. All attempts at fraud will be prosecuted.
  

• Information submitted in conjunction with this order is handled within the constraints of our privacy policy.
  

• Your name and email address may be provided to the original vendor of this product upon completion of this purchase.
  

• We are not a chartered bank or trust company, or depository institution
  

STATISTICS

Gender

Male - 67%

Female - 33%

Income

$100K & Above - 37%

$50K-$100K - 42%

$49K & Below - 21%

Interests in Africa

Travel - 47%

Real Estate - 28%

Business - 13%

Art/Culture - 12%

How did they hear of the African Expo

Print Advertising - 40%

Word of Mouth/Referral - 19%

Internet Advertising - 13%

Email Blast - 12%

Direct Postal Mail - 11%

TV/Radio - 5%

Martial Status

Single - 44%

Married - 56%

Industry Professionals

• Business Travel Agents
  

• Inbound & Outbound Tour Operators
  

• Conference Organisers
  

• Eco Tourism/Adventure Travel
  

• Retail Travel Agents
  

• Sporting Holiday Specialists
  

• Group Travel Organisers
  

• Technology/Reservation Systems
  

• Holiday Specialists
  

• Transport: Air, Road, Rail, Shipping
  

• Hotel/Hotel Groups
  

  

Our advertising and promotions

package includes :-

• Radio spots on FM and AM stations
  

• Newspaper ads in The Toronto Star, Toronto Sun
  

• Newspaper ads in selected community and ethnic newspapers
  

• Coupons for the general public
  

• Direct mailing to more then 5000 potential travellers
  

• Posters and flyers
  

• TV commercials on major toronto channels
  

• Word of Mouth
  

Cancellation Policy : 

Please note that the deadline to receive a full refund in the case of cancellation has passed and we will not entertain any such requests.

Registration closed !  Thank you for your interest.